About Us

Critical Path Strategies is a sales training and business development consulting company. We help you develop successful selling organizations. About half of our offerings are consulting engagements in areas like sales process, pipeline management, sales management, and competency assessment. The other half is focused on your customer-facing teams—developing strategies to execute at the enterprise, opportunity, or relationship level.

One size does not fit all—CPS engagements are customized for your culture and environment. We focus on what’s most important, delivering 80% of the value in 20% of the time. 

CPS clients regularly measure 100 to 500 times their CPS investment in revenue growth by developing strong selling organizations and activating customer-focused initiatives that are scalable, efficient, and repeatable.

This fact sheet summarizes what we do and how we do it.